Sportful started as a sporting dream, a goal, an ambition.

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Olindo & Irma Cremonese, from Asolo in Italy moved to the foothills of the Dolomites in 1946 to build a business - initially shearing, carding & spinning wool yarn.  Eventually the business evolved - producing quality underwear in the late 1960s under the name Manifattura Valcismon.

Sportful’s story really starts in 1972 when their son, Giordano Cremonese, became intrigued by the challenge of the new Marcialonga cross-country ski race- taking place near his home.

Though he was a keen cross country skier & athlete in general, he felt that the clothes available at the time were inadequate for such a long race in a cold valley. He set about producing some of his own designs using Acrylic fabrics that were state of the art at the time, the finishing touch on the garments was the ‘Sportful’ logo to highlight their design & purpose

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